Dear Readers,

For as long as I can remember, photography has been more than a job — it has been my passport to explore. Through my camera lens, I’ve been blessed with the opportunity to travel across South Texas, capturing its spirit in every frame: the bold flavors of small-town kitchens, the vibrant culture of our communities, the hidden gems tucked down backroads, and the countless personalities who make this region feel like home.

This journey — of seeing South Texas up close and personal — inspired me to create something more than just photographs. My lifelong love for journalism and storytelling called me to build a space where we could celebrate all the things that make our rural home extraordinary.

That’s how this project came to life.

This magazine is more than pages filled with words and pictures. It’s a celebration of us — the families who gather at Friday night football games, the chefs and small business owners who pour their hearts into their craft, the students with big dreams, and the unsung heroes who quietly shape our towns. It’s an invitation to shop local, to explore more, and to see South Texas through fresh eyes.

My hope is that each issue brings positive attention to our region, encourages others to experience our unique culture, and shines a spotlight on the people and places that deserve to be seen.

South Texas is beautiful — and together, we can tell its story.

Roxi V | Founder & Editor-in-Chief